Pay-Per-Click Search Engine Advertising gives you the competitive advantage by positioning your
Web site above the competition. Due to relationships with major Search properties, ADI is able to
offer advertised listings on most of the major markets throughout the world—driving qualified
traffic to your website. You only pay when a visitor clicks on your link for the keywords you
choose. You can be confident that you will get the best return on investment through targeted
traffic.
The goal of a Pay Per Click Campaign is to present keyword phrases that will bring qualified
traffic to your Web site at effective cost per click and cost per lead levels. ADI will research and
select the most appropriate keywords to fulfill the goals for this part of the Program.
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